I Turn Clicks Into
Revenue Systems
Abdul Salam — Performance Marketing Specialist
Meta Ads · Google Ads · SEO · Lead Generation · Brand Strategy
About Me
Performance Marketer Who Drives Real Growth
Based in Dubai, UAE — I specialise in Meta Ads and Google Ads campaigns that generate qualified leads and measurable ROI. With 1+ years of hands-on experience across UAE and Indian markets, I've delivered 7×–10× ROI for clients across education, luxury events, retail, and creative media.
Proven Results
Numbers That Speak
What I Do
Performance-First
Services
Every service is laser-focused on lead generation, ROI, and scalable growth in UAE and regional markets.
Meta Ads & Lead Gen
High-converting Meta campaigns targeting UAE Emirati audiences, GCC professionals, and regional buyers — built for qualified lead generation at maximum ROI.
Google Ads & SEM
Search, Display, and Performance Max campaigns with precision keyword targeting, conversion-focused landing pages, and continuous bid optimisation for maximum ROAS.
SEO & GEO Optimisation
Technical SEO, content strategy, JSON-LD schema, and GEO optimisation for AI search engines — ranked across Dubai, Sharjah, and Abu Dhabi markets.
Brand & Content Strategy
Full-spectrum brand identity, social media content, video editing, and performance-driven creatives that convert across Meta, LinkedIn, and Google platforms.
Work History
Experience Timeline
Agency · In-house · Freelance — a journey across UAE and Indian markets delivering measurable digital growth.
Digital Marketing Specialist
- Full SEO audit across 13 website sections with GEO optimisation for AI search engines (ChatGPT, Perplexity, Gemini, Claude)
- Website content rewrite — 2,100 words at 1.2% keyword density with JSON-LD schema (LocalBusiness, AccountingService, FAQPage)
- Google My Business optimisation to 732-character description with UAE city targeting
- LinkedIn ad copy and branding — 5-colour palette, referral programme headline copy
- 6 SEO blog articles for Medium and Blogger targeting Dubai, Sharjah, and Abu Dhabi keywords
SMM & Google Ads Specialist
- Developed Meta & Google Ads campaigns that increased lead generation by 30% for Precise Group's crystal awards
- Created and optimised SEO-driven social media content, growing audience engagement by 35%
- Managed paid advertising budgets up to AED 4,000/month using advanced targeting and bidding
- Delivered monthly marketing analytics reports via Google Analytics, SEMrush, and Meta Business Suite
- Collaborated with creative teams to produce high-performing ads and campaign assets
Digital Marketing Executive
- Implemented SEM and on-page/off-page SEO strategies, improving website rankings for key clients
- Ran PPC campaigns, increasing lead conversion rates by 20%
- Analysed performance metrics, adjusting campaigns for optimal ROI
- Coordinated content production for email marketing and blog growth
- Trained interns in digital marketing tools and campaign management
Digital Marketing Freelancer
- Managed digital marketing campaigns for 5+ brands across education, retail, and clothing sectors
- Executed 20+ Meta and Google Ads campaigns, boosting leads and conversions
- Generated 50+ leads in a week with INR 300 daily budget, closing INR 50,000+ in sales at 200%+ ROI
- Managed INR 50,000+ ad spend using advanced targeting and analytics tools
- Improved brand visibility through SEO-driven content and performance marketing strategies
Digital Marketing Trainee
- Intensive training in performance marketing, campaign strategy, and analytics
- Hands-on exposure to real client campaign management and reporting
Digital Marketing Intern
- WordPress-focused digital marketing internship covering SEO, content, and social media
- Built foundational skills in website management, on-page SEO, and content strategy
Case Study
JP Global Advisory
Full Digital Transformation
UAE-based accounting, tax, and business setup firm — zero online visibility to multi-city SEO dominance.
Problem
Zero Page-1 keywords, no schema markup, keyword stuffing, broken links, missing ALT text, and no conversion path.
Strategy
13-section SEO audit, GEO framework for AI citations, keyword research, integrated GMB + LinkedIn + content strategy.
Execution
2,100-word content rewrite at 1.2% density, JSON-LD schema, GMB 732-char optimisation, 6 blog articles, LinkedIn ad copy.
Results
Multi-city UAE visibility across Dubai, Sharjah, Abu Dhabi. AI search citations. Higher GMB impressions and ad CTR.
My Market
UAE. Region. Beyond.
Dubai · Sharjah · Abu Dhabi · GCC — deep expertise in UAE consumer behaviour, Arabic audience targeting, and local market dynamics.
My Framework
How I Think
Every campaign is a node in a connected growth system — channels compound, data informs, and results scale.
Education & Certifications
Academic Background
Bachelor of Commerce
Accounting and Finance
Manonmaniam Sundaranar University
Foundation in business, finance, and commercial strategy.
Digital Marketing Diploma
Performance Marketing · SEO · Paid Ads
CDA Academy
Specialised training in Meta Ads, Google Ads, SEO, and performance analytics.
Industry Certifications
Google Analytics · Meta Blueprint · SEMrush · Google Ads
Languages: English (Professional) · Tamil (Native) · Malayalam (Native)
Ready to Launch?
Let's Build Your
Growth System
One strategy call. A complete roadmap. Measurable results in 90 days.